Design Services Commissioned:
Custom Album Design, Business Card Design, Brochure Design, CD / DVD Slideshow Design

SouthLand Design Client Since: August 2000

About Ken Caprio Photography:
Ken Caprio Photography is a photography studio located in Johnston, Rhode Island and Port Hueneme, California, and he is commissioned for commercial, residential, advertising, portraits, events and wedding photography. Ken Caprio Photography was established in 1984, and continues to service both coastal studios.

The Business Problem:
When Ken Caprio first contacted SouthLand Design, he was interested in a logotype and a business card design. The card that he was using wasn’t presenting a creative, professional image, and he wasn’t getting a high return on leads.

The Solution:
Southland Design presented five (5) business card designs – one for each of his market segments. Each layout had consistent elements that would maintain brand integrity, but the imagery and treatment were each very unique for each market. This allowed Ken the ability to better market and advertise to each segment by simply supplying the correct business card, and at the same time, complementing his other marketing components such as his web site and brochures.

The Results:
Ken stated that by having the new cards, it not only increased business and revenue, but gave his studio an improved business image.

Overall Experience Working with Southland Design:
Ken stated, “SouthLand Design continues to amaze me with product development and graphic execution. They have given me 120% in creative handling of ideas – resulting in fabulous products.” When asked about his future with SouthLand, Ken said, “I will continue to work with SouthLand Design in all upcoming projects.”